Valentine’s Day Heart-Shaped Butter Cookies (video)

These pink, heart-shaped spritz butter cookies are perfect for Valentine’s Day! This recipe for butter cookies has been in my family for decades and never disappoints! These soft butter cookies are made with butter, sugar, eggs, and a secret ingredient – mayonnaise! It makes the cookies extra soft and delicious! Add some Valentine’s Day sprinkles on top to make the cookies look extra special for the holiday!
Watch My Valetine’s Day Butter Cookies Video Tutorial
Watch my YouTube Valentine’s Day Butter Cookies video tutorial for step-by-step instructions and see just how easy these heart-shaped cookies are to make! Want to stay up to date on my newest recipes? Make sure to subscribe to my website email list and my YouTube channel for notifications.
Ingredients for Soft Butter Cookies
Here are my tips for the main ingredients you’ll need to make these delicious butter cookies. Find the full list of ingredients in the printable recipe card below.
Jump to Recipe- Butter – I recommend using unsalted butter for baking recipes. This gives you more control over the salt content in the recipe.
- Mayonnaise – a unique ingredient in a cookie recipe, for sure! Mayonnaise makes the cookies extra soft and tender, and you won’t taste it in the cookies. I use Primal Kitchen Avocado Oil mayonnaise for my cookies.
- White Granulated Sugar – regular sugar works best for this recipe.
- Sprinkles – an optional addition to make the cookies extra festive for Valentine’s Day!
- All-Purpose Flour – regular flour works best for this recipe.

How to Make Valentine’s Day Butter Cookies
These delicious Valentine’s Day butter cookies are super easy to make! You don’t need to chill the cookie dough either. Simply make the batter, pipe, bake, and enjoy! Here’s how to make these cookies:
- Preheat the oven to 325°F and line two large baking sheets with parchment paper.
- Place the softened butter and sugar into a large mixing bowl. Using a mixer, beat the butter and sugar together for a few minutes, until fluffy and creamy.
- Next, add the egg, vanilla extract, and mayonnaise. Add 3 to 5 drops of pink food coloring. Mix again for a few minutes until well combined and creamy.
- Add the flour and baking powder last and mix just until the flour is incorporated.
- Transfer the cookie dough into a pastry bag tipped with a star tip; I used French Star Tip #4. You can use any medium-sized tip. You can also use a cookie press instead of a pastry bag.
- Pipe small, 1-inch to 1 ½-inch sized heart shaped cookies onto the parchment paper. These cookies don’t spread, so they can be piped closer together.
- Garnish the cookies with sprinkles, if desired.

Baking Instructions for Butter Cookies
- Bake the butter cookies at 325°F for 12 minutes. The bottom of the cookies should remain pale.
- Allow the cookies to cool on the baking sheet for a few minutes before transferring them onto a wire rack to cool completely.
Serving & Storage Suggestions
Store these Valentine’s Day butter cookies at room temperature in an airtight container for up to 1 week.
For longer storage, keep the cookies in an airtight container and in the freezer.


More Recipes to Try!
Enjoyed this easy and delicious cookie recipe? Try some of my other recipes you’re sure to love!
- Valentine’s Day Brown Butter Cookies – soft and chewy brown butter cookies with white chocolate chunks and pink M&M’s! These are incredible!
- Old Fashioned Butter Spritz Cookies – the original recipe! These butter cookies are great any time of the year!
- Heart Shaped Sugar Cookies – another great recipe for Valentine’s Day! Heart shaped sugar cookies topped with raspberry buttercream.
- Easy Thumbprint Cookies – soft and delicate cookies filled with sweet jam!
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Valentine’s Day Soft Butter Cookies
Ingredients
- 1/2 cup unsalted butter, softened at room temp (not melted)
- 1/2 cup white granulated sugar
- 1 large egg
- 1 tsp vanilla extract
- 1/2 cup mayonnaise, (I use Primal Kitchen Avocado Oil Mayo)
- 3-5 drops pink food coloring
- 2 cups all-purpose flour, (measured correctly)
- 1/2 tsp baking powder
- Valentine's Day sprinkles
Instructions
- Preheat the oven to 325°F and line two large baking sheets with parchment paper.
Making the Cookie Dough:
- Place the softened butter and sugar into a large mixing bowl. Using a mixer, beat the butter and sugar together for a few minutes, until fluffy and creamy.
- Next, add the egg, vanilla extract, and mayonnaise. Add 3 to 5 drops of pink food coloring. Mix again for a few minutes until well combined and creamy.
- Add the flour and baking powder last and mix just until the flour is incorporated.
- Transfer the cookie dough into a pastry bag tipped with a star tip; I used French Star Tip #4. You can use any medium-sized tip. You can also use a cookie press instead of a pastry bag.
- Pipe small, 1-inch to 1 ½-inch sized heart shaped cookies onto the parchment paper. These cookies don’t spread, so they can be piped closer together.
- Garnish the cookies with sprinkles, if desired.
Baking Instructions:
- Bake the butter cookies at 325°F for 12 minutes. The bottom of the cookies should remain pale.
- Allow the cookies to cool on the baking sheet for a few minutes before transferring them onto a wire rack to cool completely.
- Store these Valentine’s Day butter cookies at room temperature in an airtight container for up to 1 week.

Hello, Would this cookie be successful using King Arthur Gluten Free Flour? I have a friend
who is afflicted with Celiac who I think would enjoy this cookie. Tia CM
Hi! I’m sorry, but I personally haven’t tried making these cookies with GF flour, so I cannot be of help here. If you do try it, please let me know as this would be helpful!
Thank you!